Is this for you
We like to think of ourselves as architects that design the blueprint to help you build a successful digital footprint. Entrepreneurs who are just getting started or have been struggling with their digital marketing efforts would benefit most from our approach. However, because this process was born from a quarter of a billion revenue corporation, it would also benefit marketing VP’s and CMO’s alike. If you want to start/transform your online presence, or question the ROI of your paid campaigns, or want to increase consumer loyalty, then you found the right spot.
What’s in it for you
Our bottom line objective here is to educate our audience how to foster nurturing relationships with consumers so they become brand ambassadors. In doing so, we know this will significantly grow your business – Isn’t that your bottom line? We strongly believe that focusing on the consumer’s end result is the best way to get consumers to fall in love with your brand. Our simple 7-question approach connects your mission, audience, content, and data to produce a measurement plan that encompasses your marketing strategy. Our newsletter, blog, and podcast will nurture you along the way towards business growth.
Why us
We are different and believe every business should run as if new business only comes by way of referral. We pride ourselves on being consumer-centric because you build relationships with consumers, not products. Additionally, we will be as transparent as possible because we believe that builds trust. We will rely on a data-driven approach to optimize results because we value facts over opinion. Lastly, we value simplicity because it reduces friction along the path to obtaining your goals. We realize anyone reading this is probably looking to grow their business online, we are here to get you that end result.
How we became us
Logical Measure was formed after three years of trying to convince my former employer that the company’s product-centric focus was no longer effective in today’s digital world. I advocated for a more consumer-friendly culture that would market solutions, not products. With my initial project as the company’s web analyst and SEO specialist, I launched a consumer-facing SEO implementation that increased traffic by 50% and double revenue from search within my first 9 months. I knew Google’s machine learning algorithm would value the consumer experience more than keywords on a page. I pushed for a consumer focus approach throughout the organization because I knew it would have a huge impact across all channels, not just search. In the end, my efforts fell on deaf ears. I believe leadership heard me and knew it was important and necessary, but no action was taken. The company filed for bankruptcy three months after I decided to leave. However, my efforts forced me to design a simplistic approach that nurtures an audience and converts them from consumers to advocates.
What’s next for you
Our measurement plan ensures that you measure what’s important to your business and that your content is relevant to your audience expected result, and that campaign progress is measured against meaningful KPI targets.
Content is always the big variable and this is where many marketers are tempted by the shiny object that is often short-lived, costly, and damaging to your brand. Try our method to stay the course of relationships building as opposed to product selling.
If you want to jump start your digital marketing or just feel stuck or need guidance, I’m available for one-on-one consultation.
Our measurement tool is a scaled down version of your full-blown digital marketing blueprint. If you are having success with our tool and want to fast track your growth, then you may want to consider our full blueprint.