Measure with Purpose
Obsess over the consumer and study their behavior to improve their experience.
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A consumer focused content generation approach in today's digital marketing world.
Measurement Plan Template
Download our digital measurement spreadsheet to get started with a data-driven process.
How to Create a Measurement Plan
Data has become the most valuable asset for most businesses. Measuring consumer behavior can determine the success of your digital marketing and business growth.
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Latest news
How To Grow Your Business
How To Grow Your Business – Summary Business growth starts with limiting your consumer’s movement, thought, and wait. In doing so you are making it more convenient for them. In business, entrepreneurship, and in life successful ventures grow when they focus on being most convenient for the consumer. Inconveniences are found in your analytics, surveys, […]
Return YouTube Dislike Extension
Return Dislikes Extension – Summary A video guide for the Return Youtube Dislike extension that will temporarily show the dislike counts on the videos you watch, at least until December 13th. This is a step-by-step screen capture tutorial of the process. Video Transcript Hey everyone, welcome to the channel. So, I wanted to go over […]
YouTube Removes Dislike Count – Annoys Consumers
Remove Dislike Count – Summary Youtube removes the dislike button and we will discuss why they made this decision and all the fallout from it. I’ll give my opinion on what I think about the change and what I think youtube’s real reason was for removing the dislike button. I will also talk about the […]
Digital Marketing Plan
A Digital Marketing Plan “Let’s just throw some spaghetti at the wall and see what sticks!” For many businesses, this is their digital marketing plan. Not having a plan or strategy is a recipe for disaster. It seems obvious, but apparently it’s not. I’m surprised that every marketing department I’ve ever worked in had no […]